Gloria Jean's - Logo Refinement
Gloria Jean's is one of the most iconic cafe franchises in the world.
Founded in 1979, the Australian-American chain has expanded to over 1000 cafe's in 39 countries, including over 460 in Australia alone.
Working closely with The Graphic Design Company, I had the great pleasure of carefully refining the brands new logo, ensuring technically correct typography and design rules.
The curves have been drawn with the utmost precision, as the logo is going to be applied in very large scale on storefronts and signage. Consideration was also taken in order to use the logo on a smaller scale. 2 secondary marks were created for this. The Gloria Jean's rebrand will begin in Australia, and eventually rolled out globally.