FUSE - Event Branding- Lexus
FUSE is a fortnightly event held at Intersect by Lexus (yes, the car brand) in Dubai, that celebrates all avenues of art and creativity.
The task was to create a unique look and feel for the event, with the aim of appealing to a young, urban yet sophisticated crowd. The client liked the idea of custom geometric typography that works as type, but also works as an icon.
After some experimentation with ink, I decided to think outside the box and try something a little more 'robotic'.
Hence, tape. Whiteout tape.