d3 - Rethink The Regular

d3 - Rethink the Regular Campaign

d3 is home to the most creative businesses, coworking spaces, shops, art galleries, and restaurants in Dubai. They wanted to showcase all of that. 

So, we honed in on the one thing that's true whether you're in an office space or coffee shop: at d3, even the simplest things are flipped on their heads and turned into works of art.

We wanted to inspire people to look at things differently, so we created a series of mind-bending visual illusions that force you to see things from a new perspective.

Results:

65% base resonated with Rethink The Regular positioning.
2.1 million audience reach on social. Increase in VTR by 50% compared to the benchmark of 30%.
1500 qualified leads generated in only 3 months, 37% above expected.
35% increase in business revenue which is 45% over forecast in a lean COVID period.
25% more retained tenants versus avg retention rate.

Effies MENA 2021 Bronze / Travel, Tourism, and Transportation

Agency: Memac Ogilvy Dubai.    CW: Katie Handfelt